What did you want to be when you were younger?
I was ambitious growing up, it was a given that I would go through GCSEs, A-Levels and university but I was never sure what I actually wanted to do!
After accepting that I was not going to be a pop star, I decided to study Law at university. I got a Bachelors and a Masters in Law and found the course incredibly interesting. However, I couldn’t quite see myself actually working in the field of law. I loved fashion but had no idea I could have a career within the industry.
What attracted you to work for New Look?
It’s always great to work for a brand that you understand and feel passionate about. Being a loyal New Look shopper from a young age, my vision of the brand was that it was fun, fast and fashionable and therefore seemed like the perfect fit. When I was interviewed I got on so well with Amy who would have been my Manager and she just reconfirmed what I thought the people and culture at New Look would be like.
Describe your career path at New Look?
I started at New Look nearly two years ago as a Brand Marketing Assistant. I had worked in Head Office Retail prior to this but New Look was my first Marketing role. Straight away I was thrown into everything, which sometimes is the best way to learn and ended up taking on some really exciting projects. Day by day I proved that I was a natural marketeer and all I wished is that I had figured this out earlier! I have now been promoted to Brand Marketing Coordinator and am taking on more responsibility every day. I am looking ahead to what more I can do to move to the next level!
What does your job involve?
My job is so varied that one day I may be number crunching at my desk and the next I might be surrounded by make up artists and models on a photoshoot.
Brand Marketing is all about understanding the brand and our customers and ensuring all activity within the business is keeping the brand values at front of mind. My role is very varied but involves: day to day project management, creating video content, liaising with music agencies to find tracks that our customers will love, working on the Most Wanted magazine, supporting on media buying, advertising and much, much more…
How do you aim to progress further within New Look?
The way to progress within New Look is to constantly look and seek out opportunities to learn and develop for yourself. New Look will give you the chance to shine, but you need to drive your own development. My role is extremely broad and I am constantly pushing to get involved in new projects so I can increase my knowledge of Marketing. This has helped me to demonstrate my abilities within New Look and I have been recognised for numerous achievements. I continue to do this and ensure I am communicating my achievements within the business. Hard work and enthusiasm really do pay off.
What is it like working for New Look?
I love working for New Look. It is full of surprises and every day is different. The people are what make working for New Look, and the word that keeps coming to mind is fun. Everyone who works for New Look is passionate about the brand and the product and it’s this passion that keeps us ahead of our competition and number one in our customer’s eyes.
What advice would you give new starters?
It’s all about enjoying your job. Make sure you move into a role that you are passionate about and that you enjoy and with a bit of hard work and determination the rest will fall into place. I also believe that your job is what you make of it – if you really want something you can do it, just be prepared to work your way to where you want to be and learn to run before you can fly!